Rumors

Where there’s smoke, there’s fire between LeBron James and Amazon. The growing business relationship between the basketball superstar and the nation’s largest retailer could lead to King James eventually joining Prime Video’s upcoming coverage of the NBA, sources tell Front Office Sports. The 40-year-old James humorously teased retirement in a new “What’s Next?” commercial for Prime Day 2025 from July 8–11. James (who drew rave reviews for his costarring role in the 2015 comedy Trainwreck) collaborated closely with Prime on creating the 60-second commercial, from brainstorming comedic bits to picking Phil Collins hit “In the Air Tonight” for his lounge-singer spoof.

Front Office Sports