Rumors

TWIX is using that dual-track identity as part of its push for TWIX Bits, with Ball promoting the idea of a “Two-Way Contract” for fans embracing multiple talents. The brand is offering fans a chance to submit their own “two-ness” for a shot at $2,000 toward those pursuits. Ball sees himself as both an artist and a still-capable basketball player. “I feel like I’m in the position to play in the NBA,” Ball told Heavy. “If they ever did ask, I could go tomorrow and start playing and working out and stuff.”

Heavy.com

Ball was straightforward when asked to define his current professional focus. He did not present basketball and music as equal priorities at this stage. “Music’s my main career choice,” he said, while adding that he still plays regularly and keeps his game in shape. That distinction matters. It separates Ball’s current path from the kind of vague “still pursuing everything” answer that can make athlete-musician crossover stories feel flimsy. He gave a real answer. Basketball remains part of his life, but music is the job now. At the same time, Ball said he still runs with his brothers and with NBA players when they are back home, and he made it clear he does not view himself as removed from the game. “I do play basketball like with my brothers and some NBA dudes when they come home and stuff,” Ball said. “So, I keep my game always touched up pretty much.”

Heavy.com

Betr, a Miami, Florida-based gaming and media company, announced a major new partnership with and investment from Lonzo Ball and LiAngelo Ball. The amount of the deal was not disclosed. The brothers will bring their podcast to the Betr Media family, where it will be rebranded and is slated to launch this Fall timed for the NBA season. The show will release 40 episodes per year, each running 45+ minutes, with Lonzo hosting from Cleveland and on the road, and LiAngelo joining from Los Angeles when not with his brother.

Finsmes

Betr, a leading gaming and media business, today announced a major new partnership with basketball star Lonzo Ball and his brother, basketball player and rapper LiAngelo Ball. The brothers will bring their podcast to the Betr Media family, where it will be rebranded and is slated to launch this Fall timed for the NBA season. The show will release 40 episodes per year, each running 45+ minutes, with Lonzo hosting from Cleveland and on the road, and LiAngelo joining from Los Angeles when not with his brother.

PR Newswire

Now that a majority share of the Lakers is going to be sold by the Buss family to Mark Walter, the elder Ball wants his three sons — Lonzo, LaMelo and LiAngelo — to play for the Purple and Gold and for Magic Johnson to return to the organization. “More news!” LaVar said. “The Lakers just sold for $10 billion. Uh oh. Hey, [Los Angeles] Clippers, you better get my boys or Lakers if you put Magic back in line. Let Magic run this thing so we go get these championships, 'cause he know what to do. Magic, this for you. Since them Lakers is ran by a new group, shoot. A new time, new era. Go get the Ball boys. Hey, it’s not even about a bidding war. First come, first serve. “Whoever wants them championships, better get the Ball boys. Trust me when I tell you. But Magic, if you in line, I’m down with you, dawg. Holler at your boy.”

Yahoo! Sports

XXL Magazine: Gelo performing “Tweaker” with his brother Lonzo Ball at the #BETAwards pre-show 🗣️

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LaVar Ball: People been saying I still can't beat Michael Jordan one-on-one, especially without my foot. Well, guess what? If I really wanted to, I can give him 70 and a**-whooping. Lonzo Ball: Man, I got to start getting on TikTok, bro. Big Baller on TikTok, man. LiAngelo Ball: Do they tell him to make these for free? Lonzo Ball: He’s definitely getting bread for this sh*t.

YouTube

LiAngelo Ball's building quite the roster of big-name rap collabs ... first Lil Wayne, now GloRilla!! Gelo's brother, Chicago Bulls guard Lonzo, gave fans a sneak peek of the middle Ball's upcoming music video on his Instagram story on Tuesday ... which shows Glo -- one of the hottest female rappers out right now -- on camera with the "Tweaker" artist. This will be Gelo's second single since his debut song ... which reached No. 29 on the Billboard Hot 100 chart and reportedly generated almost $640k.

TMZ.com

NBA 2K: Ball out to @LiAngeloBall 's "Tweaker" for Season 5 in NBA 2K 🔥

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Shams Charania: Fun NBA All-Star news: LiAngelo Ball will perform on All-Star Saturday night, Feb. 15, at Chase Center in his first televised show.

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LiAngelo Ball is looking to capitalize off his newfound success in the music industry ... telling TMZ Sports he wants to drop a project with NBA YoungBoy!! We caught up with the baller-turned-rapper at LAX on Thursday ... just hours after Ball dropped a music video for his viral debut song, "Tweaker."

TMZ.com

Gelo -- who signed a multimillion-dollar contract with Def Jam -- has been getting looks from a ton of names in the rap game who want to work with him in the booth ... but when we asked him who's at the top of his own list, he's got one name in mind. "I know before I'm done with this s***, I gotta get a tape with YoungBoy," Gelo said. "Like a collab tape."

TMZ.com

Dime: The success of LiAngelo Ball’s breakout record “Tweaker” has reportedly landed him an $8 million record deal with Def Jam 😳 (via the breakfast club)

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Shams Charania: LiAngelo Ball has signed a deal with Def Jam and Universal Music Group, a representative from his label Born2Ball Music Group says. Sources said the deal is worth as much as $13 million, with $8 million guaranteed, and gives Ball full ownership of music and his own record label.

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