Rumors

On the court, Chris Cenac Jr. oozes potential. He's six-foot-11, has a pterodactyl-like seven-foot-five wingspan, and impressive mobility and athleticism for his size. He is determined to maximize those gifts. It's a drive that he attributes to his parents. His father, Chris Cenac Sr., owns a plumbing company, works in real estate, and is involved in a few other businesses. His mother, Sharita, works in live events and festival production, artist and talent relations, and event staffing. She has helped orchestrate events ranging from NBA All-Star weekend to Lollapalooza and the WWE's Wrestlemania. Their work ethic is embedded in their son.

Hardwood Houdini

Clutch Points: Shaq aka ‘DJ Diesel’ performed at Lollapalooza for over 115,000 people in Chicago 🤯💿 (via @djdiesel/ TT) pic.twitter.com/MxGzjI12Yv

Twitter

Somewhere under the lights of the Mandalay Bay Convention Center over the weekend, the Jabbawockeez danced during a television special that could have been an email as part of the “most culturally relevant basketball experience on the planet.” That’s what the signs called it, anyway. It was the first-ever N.B.A. Con, the league’s riff on Comic-Con. The basketball-themed Lollapalooza was a three-day smorgasbord of fashion, music and basketball. But seen through another lens, the convention was an intriguing window into how the league sees itself as a business.

New York Times