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Launched in 2023, EverPass looks to deliver sports streaming to commercial establishments. Owned by the NFL, RedBird Capital Partners and TKO Group Holdings (parent company of UFC and WWE), the company started as the only business-to-business distributor for NFL Sunday Ticket. They have since expanded to include an exclusive deal with NBC’s Peacock, Apple TV, ESPN+ for Business, NFL Sunday Ticket, Paramount+ and Prime Video. EverPass has also streamed the NFL’s Netflix-only content, UEFA Champions League and FIFA Club World Cup. That covers virtually every streaming platform that has acquired exclusive rights to major live sports. “They need a legal way to stream this content,” CEO Alex Kaplan told The Athletic. “You need to give it to them in a productized way that’s built for business, because it’s not the same thing as residential and that’s why we’re here.

Have you talked to Pep Guardiola lately? Joe Mazzulla: I talk to him every couple of days. Well, they’re going through some challenges too, right? But they’re playing well, though. I was able to spend some time with him here in Orlando over the summer. They were here for the (FIBA) Club World Cup. And just the joy and the humility that guy coaches with, with the amount of success that he has, is amazing. That to me is what it’s about. Anybody could have joy and humility when you are guaranteed to win or when you quote ‘have it.’ But to keep that competitive joy and that humility, that to me is what it’s all about over the course of a journey. And he has that. There have been times where he’s called me after they lost and I’m like, ‘I don’t know. I would never have called me.’ And he has just amazing perspective. So, they’re playing well. I enjoy [the conversations] and I’m always learning from him, especially from that standpoint.
The other possibility being considered is to create a team independent from PSG, but involving other investors. The NBA is reportedly suggesting that PSG lend its name to the project. Arctos, which owns a 12.5% stake in the club — and in which NBA star Kevin Durant has shares — is likely aligned with this idea. The American investment fund aims to expand the PSG brand in the U.S., leveraging several assets: the Club World Cup, which will take place this summer in the U.S., and the lucrative partnership with Jordan Brand.