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NBA Communications: Game 7 of the 76ers/Celtics series on May 2 averaged 11 million viewers on NBC/Peacock – the most-watched first-round Game 7 ever and the most-watched first-round game in 27 years. The first round of the NBA Playoffs was the most-viewed in 33 years, averaging 4 million viewers per game across ABC/ESPN, Amazon Prime Video and NBC/Peacock.
Contractually, NBC is allowed to put as much as half of its early round inventory on Peacock, but there are no indications either way as to how many games will be set aside for the streaming service this season. All games that air primarily on Peacock will be simulcast on NBCSN.
NBA Communications: The NBA Playoffs are delivering their highest viewership in 33 years, with an average of 3.91 million viewers per game across ABC, ESPN, NBC/Peacock and Amazon Prime Video.
The NBA Playoffs are delivering their highest viewership in 33 years, with an average of 3.91 million viewers per game across ABC, ESPN, NBC/Peacock and Amazon Prime Video. pic.twitter.com/bZmI4CYiSJ
— NBA Communications (@NBAPR) April 30, 2026
NBA Communications: The 2025-26 Kia NBA Rookie of the Year Award winner will be revealed tonight at 7 PM ET on Peacock and NBCSN. The three finalists: ▪️VJ Edgecombe, @sixers ▪️Cooper Flagg, @dallasmavs ▪️Kon Knueppel, @hornets
On Monday night, NBC averaged a combined 4.7 million for Hawks-Knicks Game 2, followed by Timberwolves-Nuggets at 4.4 million — up 43 and 27 percent respectively from last year’s equivalent TNT Sports doubleheader of Pistons-Knicks (3.3M) and Clippers-Nuggets (3.5M). The night’s third game, Raptors-Cavaliers, aired on Peacock and NBCSN.
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NBA Communications: The 2025-26 Kia NBA Defensive Player of the Year Award winner will be revealed tonight at 6 PM ET on Peacock and NBCSN. The three finalists: ▪️Chet Holmgren, @okcthunder ▪️Ausar Thompson, @DetroitPistons ▪️Victor Wembanyama, @spurs
The NBA saw its best regular-season viewership since 2018-19, averaging 1.78 million viewers in the first year of media pacts with ESPN/ABC, NBC/Peacock and Prime Video. That’s the best figure since ESPN/ABC and TNT averaged 1.8 million seven years ago, and up 16% from last year. A big reason for the jump this year was the increase in games on broadcast TV, as the league went from 24 last season to 62 for the 2025-26 season. Broadcast TV accounted for 32% of the NBA’s national exposure, compared to 14% last season. Overall, the total time spent viewing the NBA this season was up 22% across national partners, but for broadcast networks alone, that figure was up 128%.
NBA on NBC and Peacock: “We had the game in control and then they put number 30 in the game and he got them back into so easily." KD giving Steph his flowers after their epic battle.
"We had the game in control and then they put number 30 in the game and he got them back into so easily."
— NBA on NBC and Peacock (@NBAonNBC) April 6, 2026
KD giving Steph his flowers after their epic battle. pic.twitter.com/nKsxgivdRB
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Scott Agness: Pacers’ final scheduled national TV appearance of the season has been dropped. NBC/Peacock will now air Hornets at Celtics on April 7 instead of Timberwolves-Pacers (which will now tip at 7 ET)
Peacock is adding several AI-powered features to its mobile app, including vertical NBA broadcasts, a personalized Bravo video hub, and an in-app Jeopardy trivia game designed to keep viewers engaged beyond traditional streaming. The new AI features are designed to make the app more interactive and turn the Peacock app into a mobile entertainment hub for fans. Instead of scrolling through titles, you will soon be able to watch sports highlights, explore personalized video feeds, and even play games tied to popular NBCUniversal franchises.
Oh No He Didn't: NBC taking shots at a competitor lol "Don't worry about sportscenter. Still an okay show. Peacock's got great highlight shows"
NBC will soon debut its Peacock Performance View on the main broadcasts of its NBA coverage. Performance View is a data-driven graphical overlay that Peacock streamers have been able to toggle on and off but will now be used at times on the traditional telecast. Its exact linear launch has not been determined but will be during the regular season.
