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Scott Agness: Pacers’ final scheduled national TV appearance of the season has been dropped. NBC/Peacock will now air Hornets at Celtics on April 7 instead of Timberwolves-Pacers (which will now tip at 7 ET)
Peacock is adding several AI-powered features to its mobile app, including vertical NBA broadcasts, a personalized Bravo video hub, and an in-app Jeopardy trivia game designed to keep viewers engaged beyond traditional streaming. The new AI features are designed to make the app more interactive and turn the Peacock app into a mobile entertainment hub for fans. Instead of scrolling through titles, you will soon be able to watch sports highlights, explore personalized video feeds, and even play games tied to popular NBCUniversal franchises.
Oh No He Didn't: NBC taking shots at a competitor lol "Don't worry about sportscenter. Still an okay show. Peacock's got great highlight shows"
NBC will soon debut its Peacock Performance View on the main broadcasts of its NBA coverage. Performance View is a data-driven graphical overlay that Peacock streamers have been able to toggle on and off but will now be used at times on the traditional telecast. Its exact linear launch has not been determined but will be during the regular season.
John Jelley, NBCUniversal’s SVP who oversees product and user experience on Peacock, shared on stage at the MIT Sloan Sports Analytics Conference that, on average, a quarter of users had been engaging with the feature with as many 40% for some games. Given its popularity, the idea is to continue educating the audience of what’s available.
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Tom Orsborn: NBA has announced two broadcast changes involving the Spurs: At the Clippers on March 16 will now be televised by Peacock. Start has been changed to 9 p.m. Central. At Sacramento on March 17 will no longer be televised by NBC/Peacock. Start has been changed to a 9 p.m. Central.
Austin Krell: The Sixers @ Nuggets game on March 17 has been moved to national tv (NBC/Peacock) and game time changed to 10 PM ET.
Exuberant broadcaster John Fanta is slated to make his NBA on NBC Sports debut as a play-by-play announcer next week, Front Office Sports has learned. Fanta will be on the call for Timberwolves–Trail Blazers on Tuesday night, working alongside color commentator Jamal Crawford and sideline reporter Grant Liffmann. The game will air on Peacock and NBC Sports Network.
The NBA’s first USA vs. the World format divided All-Stars into three squads competing via a round-robin tournament: Team USA Stars, Team USA Stripes, and Team World. Coverage of the league’s 75th annual All-Star Game averaged 8.8 million viewers across NBC, Peacock, and Telemundo, peaking at 9.8 million viewers. That was up 87% from 4.7 million for last year’s telecast on TNT Sports, which ranked as the second lowest in the NBA’s All-Star Game history.
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The first NBA All-Star Game presented by NBC Sports since 2002 featured the widely-acclaimed “USA vs. The World” format and delivered the largest NBA All-Star audience since 2011, averaging 8.8 million viewers across NBC, Peacock, and Telemundo, according to preliminary Nielsen data and digital data from Adobe Analytics.
NBC, which is carrying NBA games for the first time since the 2001-02 season, is averaging 2.6 million per Nielsen and Adobe Analytics — up 97% from the comparable windows last year, which primarily aired on TNT. (Those averages do not include games that air exclusively on Peacock, which is not Nielsen rated.) ESPN/ABC is averaging 2.06 million, up 18%. The networks own five of the ten largest audiences this season, all on Christmas Day — including the top three, Spurs-Thunder (6.71M), Cavaliers-Knicks (6.37M) and Mavericks-Warriors (6.11M).
NBA: Corey Maggette will fill in for Nate Robinson as an AT&T Slam Dunk Judge during NBA All-Star Saturday. 🌟 5:00pm/et on NBC & Peacock
NBA Communications: Spurs rookie forward Carter Bryant will replace injured Grizzlies rookie guard Cedric Coward on Team Vince in the 2026 Castrol Rising Stars, which tips off tonight at 9 PM ET on Peacock. Coward is out with right knee soreness.
