Rumors

Noah Reed joins Altitude as the new Nuggets play-by-play announcer, alongside Katy Winge who will serve as the new lead color analyst. Reed spent the past five years calling college basketball and football for ESPN, NBC/Peacock and FOX Sports. Winge has been with Altitude since 2018. Winge becomes the third full-time female analyst for an NBA team’s regional network, Altitude said.

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The NBA will increase its broadcast TV presence during the 2026-27 regular-season, with ABC and NBC combining for 90 games, up from 79 last season. In total, there will be 247 national games across ABC, ESPN, NBC, Peacock and Prime Video, even with last year and up from 172 two seasons ago. The league already rolled out its first opening day national tripleheader on NBC Sports, with streaming on Peacock, as well as its five-game Christmas Day slate on ABC/ESPN.

Sports Business Journal

The NBA today released its complete game schedule for the 2026-27 regular season, along with the broadcast and streaming schedules for Disney (ABC/ESPN/ESPN Radio), NBCUniversal (NBC/Peacock/NBCSN) and Amazon (Prime Video). As part of the NBA Schedule Release presented by Ticketmaster, the day-by-day and team-by-team schedules are attached and available at NBA.com/schedule.

NBA.com

After previously announcing the dates and groups for its third annual in-season tournament, the NBA today revealed the schedule for the group play portion of the event. The group play stage of the tournament, which is formally known as the Emirates NBA Cup, will begin on October 30 and run through November 27. The group play games will take place on five consecutive Fridays, with a handful of games also played on Tuesday, Nov. 24 and Wednesday, Nov. 25. The NBA has published its schedule by date, as well as its schedule by team. Each Friday will feature a doubleheader on Amazon Prime Video, while NBC/Peacock will nationally broadcast a doubleheader on Nov. 24 and ESPN will air a tripleheader on Nov. 25. The full schedule of nationally televised NBA Cup games, starting with Knicks at Sixers and Lakers at Warriors on Oct. 30, can be found right here.

Hoops Rumors

NBA: Opening week is must-see 🍿 NBA Champions raise a banner. Superstars debut with new teams. Rivalries pick up where they left off. The 2026-27 NBA season tips off Tuesday, October 20. Watch all the action on NBC/Peacock, ESPN and Prime. NBA Schedule Release presented by @Ticketmaster: Wednesday, October 21: Timberwolves-Heat and Warriors-Lakers Thursday, October 22: Cavaliers-Sixers and Nuggets-Thunder Friday, October 23: Knicks-Celtics and Rockets-Spurs

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James’s Sixers are expected to get the maximum 34 national game telecasts/streams across Disney’s ABC/ESPN, NBCUniversal’s NBC Sports/Peacock, and Amazon’s Prime Video during the upcoming NBA season, say sources. That would more than double the 14 national games that Joel Embiid’s team was featured in during the 2025-6 campaign.

Front Office Sports

NBA Communications: Knicks-Spurs was the most-watched NBA Finals in 28 years, averaging 20.6 million viewers per game on ABC and ESPN. The Knicks’ series-clinching win in Game 5 averaged 24.5 million viewers and peaked with 33 million viewers — marking the most-watched Game 5 in 28 years. The league also had its most-watched postseason in 28 years across ABC/ESPN, Amazon Prime Video and NBC/Peacock.

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A few factors will prevent the NBA from seeing truly exceptional viewership numbers. For one, ABC will not separately count streaming viewership the way NBC does through Adobe Analytics. Game 3 of the Western Conference Finals, for example, averaged 8.3 million viewers when combining TV and streaming, but only 7.029 million on NBC alone. The combined streaming number surpasses the corresponding ECF game, but the TV number alone does not. Peacock is a much cheaper streaming service than ESPN Unlimited, and if the Adobe Analytics number is to be believed, not having the same streaming visibility for the Finals is likely leaving viewers on the table.

Awful Announcing

NBA Communications: The NBA Playoffs are the most-watched in 28 years with an average of 5.3 million viewers per game across ABC, ESPN, NBC, Peacock and Prime Video.

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NBA Communications: The Western Conference Finals between the San Antonio Spurs and Oklahoma City Thunder finished as the most-watched Conference Finals in 24 years with an average of 10.8 million viewers per game on NBC/Peacock. San Antonio’s victory over Oklahoma City in Game 7 averaged 15.9 million viewers, peaking with 17.7 million viewers.

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Richard Deitsch: NBC Sports said Game 6 between Spurs-Thunder averaged 11.6 million viewers on NBC and Peacock. Most-watched game of the season which will surely be topped by Game 7. Blue Jays-Mariners Game 7 on Fox properties did 9.1 million viewers; Daytona 500 this year did 7.49M; CFP semis averaged 16.8M on ESPN Networks if you want some random comps.

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NBA on NBC and Peacock: Joe Mazzulla believes his Coach of the Year award should go to the entire Celtics coaching staff.

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CHARLES BARKLEY: "I think that Adam Silver's got to get a hold of this thing. I think the games are too disjointed right now. Like NBC, Peacock, Amazon, we've got, I think we have disrespected the fans. They don't know when the games are on. I just think that's really unfair to the fans. And I understand, Adam, I love Adam. Adam's a great guy. But he took the most money, but man, it's hard for me. When we weren't having games, I had to go to my app and see where the game was at."

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NBA Communications: The 2025-26 Kia NBA All-Defensive Team and the NBA Social Justice Champion award will be announced tomorrow night at 7:30 PM ET on Peacock. Updated awards schedule ⬇️

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