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But, the behind the scenes of that process may surprise people. In addition to the time Brown spent simply getting to know his teammates, this year, he also opted to learn and memorize their Chinese and Western zodiac signs, and numerology. For those unfamiliar, zodiac signs are personality traits based on birth timing. Chinese zodiac signs are based on birth year, and are represented by an animal that indicates one’s personality, while Western zodiac signs are based on birth date, on the position of the sun at the time of one’s birth. After the Celtics 120-99 win over the Golden State Warriors, when asked about his approach to leadership this season, Brown rattled off each of his teammates’ zodiac signs. “Neemi, he’s Year of the Rabbit,” he said. “So, his communication is different from D-White, who is Year of the Dog. So, his communication style is different. Hugo is also a Dog. Payton is a Tiger. JT is a Tiger. Ron is a Dragon. Joe’s a Dragon. Nikola, he’s new to our team — he’s Year of the Horse. It’s Year of the Horse right now.”

So, after he learned each teammate’s sign, Brown took it into account when figuring out how to best communicate with them. “I started utilizing that when I speak to each and every guy,” Brown said. “I didn’t know if it would work before the season started, but that stuff definitely works.” In addition to Chinese zodiac signs, Brown learned his teammates’ Western zodiac signs. He shared, for example, that Tatum is a Pisces (because his March 3rd birthday falls between February 19th and March 20th). Pisces, according to Western astrology, are known for being empathetic, highly intuitive, and emotionally sensitive. “I learned communication styles that work best for each individual,” Brown said.

Brown also studied numerology, a belief system that assigns meaning to numbers, especially those connected to one’s birth date and name. Brown and Sam Hauser, for example, are both fives. (In numerology, the number 5 is all about freedom, change, and adventure; those who have a life path 5 hate feeling restricted). Brown said he got inspired to go down this path after a few friends put it on his radar before the season. And, he feels like the results have been fruitful. “They kind of suggested it — try to see if it works,” Brown said. “And everybody has a different kind of makeup of who they are and how they approach things. And if you learn a little bit about each person, what makes them tick, you can kind of learn more about how to maximize potential. All that type of stuff added up over the course of the season. And here we are.”

Noa Dalzell: Jaylen Brown explained how he’s memorized all of his teammate’s astrology and numerology in order to better learn how to communicate with them: “I learned communication styles that work best for each individual, and started utilizing that when I speak to each and every guy.”

As he continues to enjoy an MVP-caliber season, Brown is also being mindful about how Tatum can regain his superstar form while trying to lead the Celtics to the top of the NBA this year. "It takes humility, and it takes some understanding. I think JT is extremely important to us for what we want to do. Obviously, I’m having a great season, but I have to think about the big picture, and sometimes that’s not easy," he told reporters after a 41-point performance in Monday's 120-112 home win over the Phoenix Suns. "I always put the team first and what the bigger picture is first. ... This team is different."
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Bobby Krivitsky: Jayson Tatum on finding the balance of being himself and empowering Jaylen Brown during the latter’s career-year: “We’ve just found a way to really complement each other on both ends of the floor, and win a bunch of basketball games, and win a bunch of playoff series, and win a championship.”

Bobby Krivitsky: Jayson Tatum on the key to making the dynamic between him and Jaylen Brown work: “Just getting a better understanding of each other. Knowing what we need out of each other throughout the course of an 82-game season and long, deep playoff runs, and just making the right plays over and over.”

Jaylen Brown sums up being at the Southie St. Patrick's Day parade pretty nicely: "it was cold and it was early, but it felt like the whole city was drunk"
— John Karalis (@johnkaralis.com) 2026-03-17T02:48:50.744504991Z

Noa Dalzell: Asked Jaylen Brown if he feels like he’s been able to improve individually this season: “For sure. And I've been able to be in this in a role where I'd be able to kind of control things, and everybody's kind of playing off me. I've been in those roles seldom over the years, but this year, for an extended amount of time, I've been able to be in that position. And it's honestly, I feel like I still have a lot of room to grow. I feel like even now over the last couple of games, I've adjusted my game, and I'm still continuing to get better in my playmaking ability, seeing the floor, taking my time, all of that stuff is still continuing to improve, but it's honestly — it's my first opportunity in my career where I've been able to do this for an extended period of time. And obviously, regardless, people are going to have their critiques and their criticism, but it's just it's a completely different flow when people play off you or when you play off others. It’s two completely different things. From people watching the game, you just think, like, ‘just roll the ball out, and everything's supposed to work great. Players are all supposed to fit together.’ It doesn't always work like that. Sometimes you got to take a backseat, or sometimes you got to play more offball. So everything shifts. But this year, I've been able to play at my own pace, and I've been able to control my own destiny.”
Asked Jaylen Brown if he feels like he’s been able to improve individually this season:
— Noa Dalzell 🏀 (@NoaDalzell) March 17, 2026
“For sure. And I've been able to be in this in a role where I'd be able to kind of control things, and everybody's kind of playing off me. I've been in those roles seldom over the years, but… pic.twitter.com/5vJtxWJDMm

Duane Rankin: "That's a lot of free throws for one player." Suns coach Jordan Ott on Jaylen Brown going 19-of-21 FTs. #Suns
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Brian Robb: Celtics beat Suns 120-112 behind Jaylen Brown's 41 points. Boston closes out the win with a 14-2 run in final 4:46 of regulation.
JR Smith on Jaylen Brown: It's always been his team. Why we got to keep talking about it? Jaylen Brown is a leader. He guards everybody. (…) Always been his team though. Charlie Villanueva: I don't know about always. JR Smith: It's his team for the players. I'm pretty sure it's his team. For everybody else in the media, from the outside, it's Jayson Tatum's team. That's what they want it to look like. Theo Pinson: So, you're saying that they are putting the perception out there that it's JT's team, but internally it’s Jaylen Brown's team. JR Smith: Jaylen Brown is the leader of that team 100 percent. On and off the court.

Dwyane Wade: When you add a Jayson Tatum back into um a situation with a Boston team that has learned how to play without him and then you add him back in with what he can bring, now they scary. And you don't want to put pressure like oh they can win a championship now, but they can win a championship. Their window has not closed right. It's back over. They haven't forgotten how to win. You got players that's in their roles, that's playing their roles to obviously, it's not just Jaylen Brown, there's so many other individuals that's a part of them being number two in the East. And now you're getting that guy back and so I'm happy for him. Can't wait to see how this East Conference is going to shake out.

It was the first time that Brown spoke to reporters since he was ejected in the second quarter of the Celtics' road loss to the San Antonio Spurs on Tuesday. He received two technical fouls after arguing that a foul should have been called when Stephon Castle bumped him out of bounds while Brown was dribbling. "I don't know, maybe it all works in the end, but I just don't foul bait," Brown said. "I'm not looking to flop or anything like that, but it's almost like you got to. It's almost like, because there's a couple of plays in the fourth quarter where I felt like I drove strong, went up strong, and I didn't get the benefit of the doubt. But maybe if I would have flopped, maybe I would have been able to sell that call. And those decide games. "So it's like, we commend players for playing the game the right way, but we give the benefit to those who necessarily are trying to manipulate the game into their advantage. I just don't think it's basketball. Let's just play basketball. All the foul baiting, I think it's whatever for me."