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Derek Jeter and Eli Manning, who also appeared in the Polymarket commercial first teased by James, are being paid under “smaller” endorsement deals than James’s, one source says. The commercial featured a slew of other athletes and celebrities, including Spike Lee, Reggie Bush, and Alexandra Daddario; some of the celebrities were paid just for that one commercial, rather than for longer-term endorsement deals, the source says. Other than James, Jeter, and Manning, it wasn’t clear who has long-term agreements in place versus who received a one-time payment to appear in the ad.

The third edition of their live podcast experience — “The Roommates Show Block Party Presented by DoorDash” — will move from Central Park to Randall’s Island Park on Sept. 24 due to high demand for tickets after the Knicks secured their first title in 53 years. More than 4,000 tickets for this year’s show sold out in 90 seconds, with nearly 8,000 fans left on the waitlist, making this the potential largest live podcast event of all time. They will welcome special guests including Jose Alvarado, Mariska Hargitay, Jimmy Fallon, Spike Lee, Landry Shamet and more — plus musical performances from Fabolous, Jim Jones, Maino and Dave East. “I think it’ll be a great opportunity to celebrate with the fans and also celebrate the fans themselves,” Brunson said. “They showed up for us, so I’m just excited to show up for them in a fun and different environment.”

Spike Lee, a huge fan of the Knicks, rushed the stage to usher the team out in a confetti-filled celebration. “Let’s go, we’ve been waiting 53 years!” Lee said.

Comedian Kevin Hart and ESPN’s Stephen A. Smith are among those who think celebrity Knicks superfan Spike Lee should get a championship ring after the franchise won its first title in 53 years. Hart shouted out Lee in an Instagram video posted on Sunday. “Give Spike a ring,” Hart said of Lee, who has likely paid many millions for tickets over the last 40 years. “Spike deserves a f–kin championship ring, and I’m saying it here. Give Spike a New York Knicks championship ring.”

Some New York Knicks fans are calling for one of the team's most famous supporters, Spike Lee, to get some shine as the team basks in championship glory. The fans flocked to social media over the weekend, calling for the team to give the famed director, who has been a Knicks season ticket holder for decades, an NBA championship ring alongside the team, after they secured their first NBA title since 1973.
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Several celebrity Knicks fans were in attendance to watch the team win the championship, including Spike Lee. After the game, Lee's former adversary, Indiana Pacers legend Reggie Miller, took to Instagram to congratulate Lee on the team's championship. “This may shock MANY, but I have to give my Brotha @officialspikelee his flowers, he’s been around for the Good-Bad-Ugly.. Congrats Spike.. ” wrote Miller.

But this takeover phenomenon underscores one of the pronounced dividing lines in America: economics. The finances of sports have gotten to a place where presence is as much about purchasing power as it is about passion. It’s a distorted reality produced by an industry governed by billionaires. Knicks fans’ advantage exists in size and wealth. It’s a numbers game. By sheer virtue of having nine million people in New York City, and the largest collection of millionaires in America, they simply have a higher percentage of fans who can stomach the cost. The Knicks get so much money that the franchise doesn’t even charge the multimillionaire celebrities who sit courtside. (Except for Spike Lee, who buys his tickets.) They can afford to comp the best seats in the house.

Trae Young on his relationship with Spike Lee: "Spike is as much as everybody says so many things, he's been such a good person to me and my family. He's giving me one of his books, I mean, has a handwritten letter in it that he wrote and gave it to me, I think it was after that series or at the end of that and I mean, just been nice to my pops and everything. So he's just been a great dude and that's the head of New York, you know what I'm saying?"

Spike Lee is maybe hoping to give the Knicks an extra blessing on Monday night. The “Do the Right Thing” director sported a custom Pope Leo XIV Knicks jersey for Game 3 of the NBA Finals after receiving it at the Vatican last year. Pope Leo is a Villanova alum, like Knicks stars Jalen Brunson, Mikal Bridges and Josh Hart.

Fullcourtpass: Spike Lee has one rule for a potential Knicks' championship parade: "Just don't bring in the motherf***ing ICE. No ICE. I've said this more than once, ICE is not welcome." (Via @andscape, h/t @TheNBABase)
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The New York Knicks’ most well-known fan is getting hooked up by Jordan Brand with a custom pair of kicks for the team’s first NBA Finals home game since 1999. Spike Lee will wear a bespoke Air Jordan 3 Monday night featuring Knicks orange and blue and his own logo.

Even though the percussion impresario has performed alongside luminaries like Shakira, he admitted he fought his nerves once he spied Jay-Z, Adam Sandler, Ben Stiller and footballer Jeremiah Wright. Knicks superfan Spike Lee even darted over to congratulate Joseph on “a great job,” the drummer said. “It definitely felt like I was a part of history,” Cornelio Joseph said. “This is my dream — every performance I did in every subway and street in this city led to this.”

Spike Lee: Much Respect To Deni Avdija, The First Israeli-Born Player In The NBA All-Star Game. Congratulations Also To All The Players And The NBA. There Has Been Some Conjecture About What I Wore To The Games on Saturday and Sunday. The Clothes I Wore are Symbols of My Concern For The Palestinian Children and Civilians, And My Utmost Belief In Human Dignity For All Humankind. What I Wore Was Not Intended As A Gesture Of Hostility To Jewish People Or To Support Violence Against Anyone, Nor Was It Intended As A Comment On The Significance Of Deni Being An All-Star. There Were 28 NBA Players Chosen To Be In LA This Weekend. I Didn’t Know Them All And Deni Playing For The Portland Trailblazers, A West Coast Team, I Didn’t Know Deni As The First Israeli Born NBA All-Star. He can BALL. NOW I DO KNOW. LIVE AND LEARN. ONWARD AND UPWARD PEACE AND LOVE YA-DIG? SHO-NUFF SPIKE LEE