Rumors

“When you cannot walk the street, and it happened at an early age with him, we all realized what was going on because he cannot hide himself under the hoodie like (Kylian) Mbappe, for example,” Medjana said. “(For) Victor, it’s impossible.” Early on in their marketing plans, Camp Wemby leaned into that fascination. The “alien” concept with Nike fell in their lap early, so they went with it. And while the decision to carefully and deliberately roll him out to the world as a complete public figure was in part to respect his priorities as an athlete, it also built the value of scarcity to the mystery that is Wemby. Louis Vuitton has crafted moments around him, often as part of a broader athlete campaign that includes fellow French soccer star Kylian Mbappe and LeBron. He recently starred in a Fanatics commercial leading into the finals and will be on the cover of NBA 2K27.

New York Times

The 34-year-old NBA star traveled to Milan and Paris for Fashion Week — his first time in Paris, he tells PEOPLE — where he not-so-quietly debuted his new sneaker design in three colors while sitting front-row at shows for Louis Vuitton, Armani and Amiri. "There's no set-in-stone release date, but I guess it just caught some people's eyes walking around in fashion week and they've just been asking questions," Leonard tells PEOPLE of the sneak peek at his new designs.

People

Los Angeles Clippers star forward Kawhi Leonard has several New Balance 480 V2s on the horizon, which he previewed last month at the Milan and Paris Fashion Weeks. Leonard made an appearance at a number of runway shows last week, where he was spotted in three previously unseen 480 V2s. He was seen at the Emporio Armani show wearing a reflective white-based colorway before switching to a tonal neon yellow iteration at the Louis Vuitton show.

complex.com

The first issue, the one curated by Mr. Wade, is dedicated to basketball and features 10 different cover models — among them, Cameron Brink, Jalen Green, Spike Lee, Jordan Clarkson, Giorgio Armani and Mr. Wade himself, all in fashion labels like Louis Vuitton, Balenciaga and Fear of God, photographed by names like Mario Sorrenti, Quil Lemons and Nick Knight.

New York Times

Jabari Parker compares NBA to high fashion: 'It's like Louis Vuitton and Gucci'

BasketNews

ClutchPoints: Victor Wembanyama at the Louis Vuitton show for Paris Fashion Week 🔥 (via enzoply / IG) pic.twitter.com/4Lp5bEObIg

Twitter

Give Jaxson Hayes another assist on his career stats ... the Lakers center was seen handing out cash to kids in LA on Thursday night!!! The 23-year-old performed the sweet gesture while outside of a Louis Vuitton event on Rodeo Drive ... after some tykes who were selling candy bars asked him for his business. Hayes didn't want any of their chocolate -- but he decided to kick some money their way regardless.

TMZ.com

Jeff McDonald: Keldon Johnson on Victor Wembanyama's new partnership with Louis Vuitton: "I didn't know they made clothes his size."

Twitter

Nick DePaula: BREAKING: NBA star Victor Wembanyama signs on as the newest ambassador of Louis Vuitton. The Parisian luxury brand and Spurs star from France will look to showcase “French excellence,” says @Wemby. pic.twitter.com/zdNztVx4K0

Twitter

𝖌𝖆𝖇𝖗𝖎𝖊𝖑: Rihanna and LeBron James at Louis Vuitton show backstage 🥺🤍

Twitter

Chris Fedor: #Cavs Donovan Mitchell gifted each teammate a black Louis Vuitton toiletry travel bag for Christmas. He was going to hand them out at the practice facility yesterday, but there was a shipping delay. Every player had one waiting in their locker before Friday's game. Santa Don.

Twitter

Nuggets forward Michael Porter Jr. had numerous items stolen from his hotel room in Indianapolis, according to police. Porter wasn’t in the room when the theft occurred, according to multiple sources with knowledge of the theft, and a police report was filed. Among the items stolen were money, a gold bracelet, two Louis Vuitton bags and a bible, an Indianapolis Police spokeswoman said. The police report was filed Tuesday, one day prior to the Nuggets’ road game against the Indianapolis Pacers on Wednesday night.

Denver Post

Louis Vuitton has unveiled its third collection of NBA items — this time inspired by travel. The new collection dedicated to luggage features a new Christopher backpack, Keepall 55 bag, Dopp Kit, and Pocket Organizer. A watch case and Malle Courrier will be dressed in NBA colors for the first time.

Front Office Sports

The best revenge is living well, and Ben Simmons, on the Nets bench for his return to Philadelphia, embodied that adage on Thursday. Simmons wore a black-and-yellow Louis Vuitton Intarsia Football T-Shirt for the occasion that, as Philly blog Crossing Broad discovered, retails for $1,370. It is 84 percent Virgin Wool, nine percent Viscose, five percent Polyamide and two percent Cashmere.

New York Post