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The NBA has evolved, with smaller guards like Yuki Kawamura having some success. If you were coming up today, do you think your NBA chances would have been different? The Professor: Oh, absolutely. People now get a scholarship based on potential, so like your high school mixtape might get you a scholarship. There are a lot more outlets for exposure. I was a big secret. I was like completely unknown. Couldn't even get on the radar of hardly anybody. And then when I did, it's like I would show a lot of skill, a lot of talent, but I was so small that they're like, 'Well, how's he going to play defense?' So my high school mixtape would have been crazy. I think I would have had a better chance. I also think today's basketball business is much more entrepreneurial, like just in general it's much more open-minded and seizing all opportunities. I mean to think today, Bronny James can make the NBA, just a different time. Bronny's not making the NBA in the 90s, whether he's the son of LeBron or not; it's just not happening. Because look, if that's the case, Michael Jordan's kids should have been in the NBA. They were as good as Bronny; at least one of them was probably better than Bronny. So, even Jordan's kids couldn't make it. But nowadays, it's different. They go where the dollars are, marketability. When you think of AND1 and how popular it was, if it were like today, they probably would have had us in the league somehow, if anything, just to sell tickets. But yeah, I think my chances would have been better coming up in this era, just more exposure. But then again, I think the way it happened for me was the way it was supposed to happen. I'm just like a late bloomer. I went through puberty at a very late age.
Benjamin Royer: Lakers have assigned guard Bronny James Jr. and forward Adou Thiero to the South Bay Lakers, the team announced.
Nike quietly filed a trademark for a logo on Monday for a Los Angeles Lakers player with the last name of James. Not LeBron. Not this time. Bronny. Apparently, Bronny James, the 21-year-old two-way guard with the Lakers has his own personal logo — an Old English-style lower-case “b,” stitched together with a white-on-black No. 9. The 55th overall pick in the 2024 NBA Draft is currently averaging 9.5 points in 30.9 minutes with the South Bay Lakers in the G-League. His NBA stat line is thinner, but that’s because he mostly appears in garbage time for the Lakers as he continues to develop as a player.
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Lakers Comms: The Los Angeles Lakers have recalled guard Bronny James Jr. and forward Adou Thiero from the South Bay Lakers.
A quick caveat: LeBron James is in charge of his own destiny and will decide for himself what's next. He's flirted with the possibility of retirement over the last few years, and this could well be the time. There's no "source" worth their salt if James hasn't made the decision himself yet—and even he's capable of changing his mind multiple times before giving a final answer. Even at 41, he remains a force in the NBA, an All-Star and a 21.7-point-per-game scorer. He uncharacteristically missed time to start the season, is shooting his worst three-point percentage (30.3 percent) since his rookie campaign, and has noticeably dropped off defensively. James has gotten the unique privilege of playing with his son, Bronny James. His second son, Bryce James, is redshirting at Arizona, and as his father noted earlier in the year, is on his own timeline. The buzz has James going one more year, to get his flowers on the way out. Still, not everyone needs a farewell tour, and he may choose to retire after the 2025-26 campaign.
Mark Medina: LeBron James argued that Jaylen Brown should be an MVP candidate. LeBron: "Our relationship has been pretty respectful, besides the s-- that he said about Bronny at Summer League. But other than that, other than that, we’ve been all right."
LeBron James makes a case for Jaylen Brown for MVP and says that his relationship with Brown “will be all right” after Brown went on social media to offer support for Bronny James after he had been caught on camera at a Summer League game questioning James’ son’s game. pic.twitter.com/tI7wy5wE6E
— Dave McMenamin (@mcten) February 23, 2026
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Marc Stein: The Lakers have assigned Bronny James to the South Bay Lakers, putting him on course to appear in a back-to-back in Frisco on Friday and Saturday against the host @TexasLegends .
Lindsey Hunter on LeBron James likely ending his stint with Lakers: I think people got tired of like the Bronny thing and every time something happened, LeBron has something to say. It's a lot that comes with LeBron because he's a powerful person. Tim Hardaway Sr.: It's a lot of drama every day. Hunter: You know better than us you were down in Miami. Hardaway: Yeah. Everyday it's a lot of drama with LeBron James. Every f*cking day. What Rich Paul said as an agent, you don't talk about trading somebody during the season. You don't talk about nobody else's client. Austin Reaves is not your client. Don't talk about somebody else's client, what the Lakers should do and how they should do it. That's not your concern. That is in today's game. You know what? The old commissioner David Stern would have fined him. Dillon Brooks said these guys shouldn't have podcasts. I've been saying that for the last 10 years!
Dave McMenamin: LeBron James reflects on the road trip: potential last games in East coast cities, Bronny getting burn and the weather. “It's been cold as hell. I know that. I’ll remember that more than anything.”
