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Mark Cuban: Shorten the game to 40 minutes. The same as almost every other basketball league in the world. It would reduce injuries and ad inventory. But it would increase ratings to compensate.
After the Knicks won their championship in June, longtime NBA X/Twitter personality World Wide Wob walked away from his account with more than 1 million followers and hasn’t looked back. Wob, the 39-year-old creator whose real name is Rob Perez, parlayed a career initially spent selling tickets into becoming a social media personality. In the mid-2010s, Perez blogged for Barstool Sports and The Big Lead before reaching a full-time job at Fox Sports, writing in a digital division that was then helmed by current ESPN executive Mike Foss. His career later included stops at Cycle (with former Front Office Sports investor Jason Stein), The Action Network, SportsGrid, FanDuel, and Underdog, a licensing deal with ProphetX, and hosting roles for Bleacher Report and SiriusXM’s NBA channel.
Front Office Sports: What made you decide to walk away from NBA coverage and your primary social media presence? World Wide Wob: Nothing special, just a combination of events. The Knicks finally winning the title/freeing me from these lifelong shackles, X pivoting its primary content model to a For You recommendation algorithm, the turnover inside X’s sports department and not knowing anyone who works there anymore after the acquisition, and uncompetitive creator earnings compared to other platforms all led to general apathy towards continuing to produce the high-quality content I once did. I spent all day, every day, pouring resources into its creation for about 15 years straight, so this felt like the right time to embrace the burnout.
FOS: Do you think you’ll ever return? WWW: X mutates at an airborne virus pace, so if a future variant inspires me again—I don’t see why not.
FOS: How did you save enough money to walk away from this career? Did you have successful investments besides earning money from NBA talk? WWW: Good timing and creating your own luck. FOS: Are you doing anything else for work now? WWW: Still covering L.A. police chases daily on Twitch. Copy [merchandise], I also post some NBA-related stuff on Threads, whose team I’ve enjoyed working with thus far.
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Law Murray: From Kawhi Leonard
From Kawhi Leonard
— Law Murray 📘 (@lawmurraythenu.bsky.social) 2026-10-27T16:16:07.652Z
In the second game of the season, Golden State deployed two-way player Graham Ike as their starting center against the Grizzlies. Seth Curry, brother of Steph Curry, weighed in on the grim situation as the Warriors began the campaign with back-to-back losses. “With all due respect to Ike. A 2-way starting for the dubs in game 2 is tough,” Seth wrote in a post on Threads.
DeMar DeRozan: You ever just sit in a dark room and feel like the darkness is the only thing that truly understands you. No fake smiles, no false hope. Just raw bitter silence…
NBA Communications: Tuesday’s 76ers-Knicks and Thunder-Spurs doubleheader was the NBA’s most-watched opening night ever, averaging 6.41 million viewers on NBC/Peacock. The 76ers’ victory over the Knicks was the league’s most-watched primetime opening night game ever, averaging 7.71 million viewers and peaking at 9.1 million viewers at 9:45 p.m. ET. American Express NBA Tip-Off – which also featured an afternoon matchup between the Celtics and Pistons – generated more than 700 million views across social media, an opening night record.
While Minnesota Timberwolves point guard LaMelo Ball asserts his moonwalk into a second-quarter 3-pointer in Wednesday’s game against the Miami Heat wasn’t a travel, the rest of the world seems to disagree. That includes the league’s referees union. The NBA’s official referee X account weighed in on social media to confirm that Ball’s move was illegal, even though it wasn’t called in real time.
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Ball peeled off a screen and seemed to take five or six steps with the ball spinning in his right hand before finally releasing what became one of his five made 3-pointers on the night. He insisted the move was legal, sharing a different interpretation of the rules in an interview with ESPN’s SportsCenter after the game. “If you watch, I let the ball guide,” said the 25-year-old point guard, who made his Minnesota Timberwolves regular-season debut last night. “If I’m letting the ball guide and I ain’t touching it, you can take as much steps as you want.”
During an appearance on Michael Porter Jr.'s Curious Mike podcast, Enes Kanter Freedom spoke about the incident while discussing the personal consequences of his activism. He said that he eventually got reduced coverage, which offers an example of what he faces beyond the criticism and mockery on social media. "I tried to get a life insurance around two years ago, and the company said, 'We cannot give you the full coverage because you have a very high percent chance of getting killed.' So I had to get like a half coverage… people out there, people criticize me all the time. Every single day there's somebody out there criticizing me." "When people think that I do what I do for attention, I'm like, 'You guys have no idea what I actually go through.'"
Irving said the league has changed drastically since he entered it in 2011, though his “eternal flame” for basketball continues to burn. “You have social media and gambling which is running rampant and it’s not the same NBA that I fell in love with as a kid and I’m very much aware of that. And I don’t say that as a negative thing, it’s just when I came in, we were not doing like tipping and gambling meetings. You know, kind of talking about these things that are going on on social media and mental health was like this foreign subject …like nobody ever talked about it in 2011, so I think that the game has changed, it’s become less human, it’s more robotic. And I think my next few years, I kind of look at it as like, do I really love that aspect of it? I love the playing, I love the competition, but do I love all the hoopla that goes into it.”
Ron Harrod Jr.: #Mavs guard Kyrie Irving was asked about when he plans to retire: “You have social media and gambling which is running rampant and it’s not the same NBA that I fell in love with as a kid and I’m very much aware of that. And I don’t say that as a negative thing.”