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Instead, comments made by the Los Angeles Lakers star in group settings throughout his Chinese tour last week, to Shanghai and Chengdu, were printed in Mandarin by the newspaper. At the bottom of the article, according to three Chinese translators advising The Athletic, it refers to James as the “author,” but also states that James was interviewed — and the piece was edited — by a reporter from People’s Daily.

On tour with Nike on Friday, LeBron James met hordes of adoring fans in Chengdu. Promoting Under Armour two weeks earlier, Stephen Curry received a red-carpet welcome in Chongqing, punctuated by an aerial show of 5,000 drones depicting the “Night Night” celebration that Curry does after a game-icing shot. “The love has been real the whole way,” Curry said. “I can’t even explain it.”

James' essay in the newspaper, known for signalling Beijing's views on a variety of issues, follows his visits to Chinese megacities Shanghai and Chengdu as part of the Forever King Tour, marking the 20th anniversary of his first Nike tour of Asia. "The enthusiasm and kindness of Chinese friends deeply touch me, and all I can do is give my all in every game to express my gratitude," wrote James, who has visited China 15 times and is about to start a record-breaking 23rd season in the NBA. "I hope I can contribute to the development of Chinese basketball."

CGTN Sports Scene: 🔥This is how Chengdu welcomes @LeBron James!👑 🤩The Tianfu Twin Towers lit up for LeBron James, who is visiting Chengdu in southwest China's Sichuan Province, on Friday. #Lakers #NBA #LakeShow
🔥This is how Chengdu welcomes @KingJames!👑
— CGTN Sports Scene (@CGTNSportsScene) September 5, 2025
🤩The Tianfu Twin Towers lit up for LeBron James, who is visiting Chengdu in southwest China's Sichuan Province, on Friday.#Lakers #NBA #LakeShow pic.twitter.com/nE4JKHoycK

Nick DePaula: Stephen Curry just opened up his first Curry Brand store in the world in Chengdu, China. Curry Brand’s 1st signature athlete De’Aaron Fox joined for the grand opening. pic.x.com/vd7mrtn3kk
Stephen Curry just opened up his first Curry Brand store in the world in Chengdu, China.
— Nick DePaula (@NickDePaula) September 12, 2024
Curry Brand’s 1st signature athlete De’Aaron Fox joined for the grand opening. pic.twitter.com/VD7MRtn3kk
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Aquille Carr’s professional career in China has begun. After posting 15 points and 8 assists in Chengdu followed by 9 points and 7 assists in Shenzhen against the Bayi Rockets during the USA Legends Tour, Carr was offered a contract in China for next season. “How does it feel to have your first CBA contract offer?” Qingdao Double Star owner Max Shicanbin asked Carr. Shocked, Carr said that he would have to talk with his agent. But Tracy McGrady stepped in and volunteered to assume the role, playing both sides of the fence with the owner of the club he played for until he joined the Spurs.