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Stephen Curry: "It was a great run. Under Armour had a great experience over the 12, 13 years I was there. I developed Curry Brand underneath Under Armour. They were able to take my brand out and search for a new partnership that for me is looking at the longevity and legacy of what I think is possible not just here in the US, but globally across basketball, golf, lifestyle, and training. Li-Ning has been an unbelievable partner. It's a long-term scope of what we're trying to do. It's crazy just from a product perspective, I got to try out a bunch of different shoes and I lived up to the free agent tag for sure. I tried literally everything and there was a reason that Li-Ning stood tall at the end because the product reigned supreme and so Dwyane Wade, Jimmy Butler, two guys that have been with the brand for a very long time, they kind of set the stage. I'm excited, we're five months in, I just got back from a tour the last week, so I'm excited about the opportunity."
After several teasers during his 2026 “Believe That” Asia tour this past summer, Anthony Edwards’ third Adidas signature shoe has officially been unveiled. The Adidas Anthony Edwards 3 will launch starting this Friday in the blue-based “Cold Blooded” colorway.
In addition to the sneaker’s debut, the brand has created a new sketch show dubbed “Minnatlantasota,” which premiered on Sept. 12, and new episodes will launch on the 5th of each month throughout the upcoming NBA season. The show features Edwards alongside various Adidas athletes and comics.
Nick DePaula: At New York Fashion Week, Shareef O’Neal debuts his first sneaker — Shareef by Shaq Brand. Shoe features a zipper closure referencing Shareef’s open-heart surgery scar, an open-heart “R” logo & 4 snaps on the shroud, inspired by the 4 chambers of the heart & Shaq’s 4 NBA rings.
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Daniel Donabedian: Jayson Tatum unveiled the Tatum 5s today, and they come with a personal touch. On the right heel of every shoe, there are 5 lines that acknowledge the scar he has from Achilles surgery. “Anytime you go through something traumatic, you’re not the same you…That’s not saying you’re worse, you’re just different,” he said of what he’s learned from his recovery.
colendri.com: Top Shoe Models · Minutes On Court · WNBA · August 2026 #1 Nike Kobe V — 2,865 MIN #2 Nike Kobe 6 — 2,402 MIN #3 Nike JA 3 — 2,264 MIN #4 Nike A'Two — 1,953 MIN #5 adidas Crazy Energy+ — 1,935 MIN #6 Nike Book 2 — 1,493 MIN #7 Nike Air Zoom G.T. Cut 3 — 1,253 MIN
Nick DePaula: James Harden teases his 11th Adidas signature sneaker — the Harden Vol 11. “Right when you see it, it’s like, ‘Oh wow, what’s that?’ And then you know: ‘That’s the Harden. That’s a Volume,’” Harden told me about his approach to design. “We got our own style & our own swag.”
Lonzo Ball: "If I can go back, I would obviously do it different. I would actually get an agent, be in the meetings myself, do what I want to do. But to answer your question, it was like, I didn't like the shoes, I addressed I didn't like the shoes, but then we would get into an argument and it would be like, damn, if you don't wear the shoes, then you're going against the family."
Lonzo Ball: "I never went to any Nike deal, no Adidas deal. I never heard no offers or nothing. I was just doing what I was told really. I guess that would be my one regret, like taking control of my career earlier. Really I was just following my pops, just doing what I was told."
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The newest edition of the Anthony Edwards 2 -- the Magpakitang Gilas -- was created exclusively for the Philippine market, while its companion, the Believe That. 1 Tibay Ng Lahi, completes a two-shoe pack that was designed around Filipino basketball and culture. For Melvin Rodas, the Filipino designer behind both shoes, the goal was never to create two separate Philippine colorways. He wanted the shoes to feel like they belonged together, each carrying a different piece of the same story. "I wanted it to be as a pack," Rodas told ESPN.
What were your initial thoughts on your first signature shoe, the Maxey v1? Tyrese Maxey: Yeah, I think my initial thought was just like, wow. I was surprised, I was thankful. For me, it's a blessing. It's a dream come true, you know, to have a shoe with your name on it, and people can buy it, people can purchase it, people can wear it, people can support it. I'm very thankful for it.
The exhibit starts out showcasing a beautiful mural of Kobe Bryant by artist Mikala Taylor, from his signature jump-xshot to his popular walk-off pose from his 2016 “Conductor” commercial with Nike. It then moves on to showcase the shoe journey Bryant took from the beginning of his Nike signature line to the latest while highlighting product storytelling, performance innovation, Kobe Brand heritage, and artistic interpretation. “This is the ultimate culmination of us advancing Kobe's legacy,” Dan Sunwoo, General Manager and head of Kobe Brand told ClutchPoints in an exclusive interview at the Mamba Invitational. “On Saturday, Sunday, you're going to see the most elite high school basketball players come out and compete. And for us, nothing is given. They've got to come out and earn their keep.
Nice Kicks: The new Nike Kobe sneaker was teased at this year’s Mamba Invitational as part of “Sole Obsession,” a mixed-media art piece celebrating the artistry of outsole design 🎨 The installation features 13 Kobe outsoles, spanning the Kobe 1-11 and Kobe AD, along with a prototype from a sneaker Kobe worked on prior to his passing.
