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James collected 24 first-place votes, beating out a pair of Olympic legends: Michael Phelps (16) and Usain Bolt (9), the fastest men in water and on land who are not accustomed to finishing behind anyone. Chicago Cubs third baseman Kris Bryant, the NL MVP who led his team to its first World Series title since 1908, tied for fourth with Golden State star guard Stephen Curry, last year’s winner. Cristiano Ronaldo, Von Miller and Andy Murray also received votes. James joined Michael Jordan as the only NBA players to win twice. Jordan won it three straight years from 1991-94.
The Players’ Tribune drives revenue through branded content and sponsorships, with about 10 brands currently on board. This week, it announced an advertising deal with Samsung, where contributors Von Miller of the Denver Broncos and Hassan Whiteside of the Miami Heat will create 360 video content at events. It’s also partnered with Budweiser to create an exclusive content studio for social platforms. American Family Insurance, the partner for the publication’s philanthropic arm, TPP Assist, produces content around athletes helping students in communities in need.
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