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At the turn of the century, it was Allen Iverson who served as the bridge between hip-hop and basketball while also boasting a massive amount of pop culture influence. Part of the influence came after he retired, when the Philadelphia 76ers icon inspired Post Malone’s breakout hit “White Iverson” in 2015. A decade later, Posty returned the favor and invited Iverson to join him on stage Saturday night (May 24) while performing a countrified version of “White Iverson” in Philly.
Utah native and Grammy nominee Jewel, along with Post Malone and actors Vin Diesel and Ben Affleck, will be among the performers at this weekend’s NBA All-Star events in Salt Lake City. Jewel will perform “The Star-Spangled Banner” before the All-Star Game on Sunday, Diesel will be welcoming fans and Post Malone will perform a medley after LeBron James and Giannis Antetokounmpo draft their teams for the game. The halftime show will feature three Nigerian artists — Grammy-winning singer, songwriter and producer Burna Boy, Grammy-winning and Oscar-nominated singer Tems and rapper Rema — doing an Afrobeats-themed performance.
And obsession can often tip over into superstition, especially when trying to replicate optimal competitive conditions. Goddard trains an NBA player who wears the same socks—always inside out—for every game. “He’s never washed them. Ever. They’re atrocious.” Another of Goddard’s players once listened to Post Malone before he put up a career high in points scored. “Now he has to listen to Post Malone every time before he goes out on the court, and the worst part is, he hates Post Malone.”
Darren Heitner: Post Malone has signed with HyperX as a gaming brand ambassador, joining De’Aaron Fox, Gordon Hayward & Joel Embiid as endorsers.
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Early in the morning on Friday, Basketball Hall of Famer Allen Iverson shared a video on Instagram of himself actually listening to White Iverson with Post Malone. Iverson captioned the video, “Real life,” and he posted a photo with the rapper captioned, “The culture has no boundaries!” Iverson and Malone seemed to enjoy these lyrics the most: “(Expletive) practice, this (expletive) just happens, know ya’ll can’t stand it.”
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