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|Travis Scott

Scott Agness: Among those in attendance here in Paris: Adam Silver, Mark Tatum, Joe Dumars from the NBA. Plus: Oscar Robertson, Jalen Rose, Tony Parker, Pau Gasol, Sabrina Ionescu, Ja'Marr Chase, CeeDee Lamb, Tee Higgins, Kyler Murray, Travis Scott, A'ja Wilson, Cameron Brink, Candace Parker,

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Stephen A. Smith will be recording a podcast, ESPN will be broadcasting live, and every major sports commissioner, including the NBA’s Adam Silver and the NFL’s Roger Goodell, will be on various panels, as will various star athletes. Trading card giant Topps, which is owned by Fanatics, will be dropping exclusive products, including a special collection from rapper Travis Scott. Fanatics is spending $10 million for various activations at the event, including a WWE experience that will let fans experience the thrill of making an entrance like a pro-wrestle and a “kids zone” where Tom Brady will pass footballs to young tots.

New York Post

Travis Scott's drink explodes after getting hit by a …


Nick DePaula: PJ Tucker brought out the Travis Scott-inspired GT Cut 2 PEs 👀👀 pic.twitter.com/fEtYLS3wlD

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Nick DePaula: PJ Tucker has a Travis Scott-inspired pair of GT Cut PEs on deck 👀👀 pic.twitter.com/G3GjZe33Xe

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You dropped the game off for Travis Scott, you have J. Cole on the cover, you had Lil Wayne at your launch event, how have you made those connections? "The Wayne thing, he's the best rapper of all-time, probably. I had been working on that for a while. When he shouted me out in the middle, I was like, 'What the hell is happening?' I think we've earned our position there, and it's taken years and years of shifting the game, the tremendous amount of work our studio does to be relevant. That has allowed us to put J. Cole on the cover, that wouldn't have worked 10-years ago. But his place in basketball, our place in music, allows that marriage to happen. Wayne, the commercial with Jack Harlow, I worked really hard on that one as well to get him. He was super excited to do it, he brought a lot of his own creativity, so just having these willing participants is amazing, but it comes from the fact that we've worked tirelessly to have a position there where we set up that intersection with music, culture, and fashion."

Sports Illustrated

B/R Kicks: Kevin Durant and James Harden linked up …

B/R Kicks: Kevin Durant and James Harden linked up with Travis Scott after his performance 😂 (via @kyliejenner) pic.twitter.com/V2InEICbie

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"It was fun, man," Durant said. "Especially with the …

"It was fun, man," Durant said. "Especially with the Knicks playing and us playing ... we've got two teams in the playoffs and Knicks, Nets fans got a little beef right now because both teams are solid. We've got the Madison Square Garden, Barclays beef as well in the city. So it just felt like a lot of energy, man. You look in our stands, you're seeing superstars there -- Beyoncé, Jay-Z, H.E.R., Bryan Cranston ... Travis Scott. "So I'm like, 'Yo, you see that energy floating around in our building for games like that now. What's next year going to look like?' And so, people got that picture in their minds ... it's cool to be a part of that s--t -- you know what I'm saying? -- and help build that s--t. I felt that like the last few days, leaving the arena and s--t like that. It was fun."

Yahoo! Sports

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Towns and his friend Chucky Anthony are building a following through their YouTube channel as well, and he hangs out with superstars like Travis Scott. “I thought when you were in Minnesota, you would have less opportunities. I’ve seemed to have only grown with my opportunities,” Towns said. “The idea of it being because of my market or where I’m at is a false narrative that’s written by people who want to keep big cities’ talent pool larger than others. It’s just not true. “We’re in a digital age. Talent is talent wherever you are. We find it through social media and the markets and the companies know who they want to work with. It doesn’t matter where.”

The Athletic

There’s also the relationships he has with rappers …

There’s also the relationships he has with rappers Nipsey Hussle, Travis Scott and Meek Mill. The crossover between hip-hop and basketball has been fluid for decades. The phrase “rappers wanna be ballers, and ballers wanna be rappers” holds true, no matter the era. Every pregame playlist at Toyota Center features a heavy rotation of music from this trio, per special request from the Beard. The Nipsey ties are obvious, Harden and Hussle are both from Compton — one of the most notorious hoods in Los Angeles. Travis Scott is Houston-made, and his and Harden’s chemistry is electric, starting from when they first met a couple years ago.

The Athletic

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