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|Dunkin' Donuts
Boff left Roselle Catholic last spring to build a new …

Boff left Roselle Catholic last spring to build a new boys basketball program at College Achieve Greater Asbury Park Charter School. He won seven state titles at Roselle Catholic, but he said that is not his biggest claim to fame in the community. Boff was with his son at a Dunkin’ on the Jersey Shore this summer when a fan approached them. “For about the 100th time, somebody came up to me and said, ‘Were you Naz Reid’s high school coach?’ ” Boff said. “And I always very proudly say yes. And my son gets the biggest kick out of it. Everybody knows that I’m Naz Reid’s high school coach.”

The Athletic


Mashburn has been a stakeholder in close to 100 franchises since he stepped away from the game. He has owned Outback Steakhouse and Dunkin' Donuts franchises, and has held onto Papa John's franchises, car dealerships and a waste management company. Masburn also sits on the board of directors at McClatchy, the newspaper chain, serves as an advisor to Revolution Global, an Illinois-based cannabis company, and is part of an investment group that is building a hotel in Rochester, Minnesota. “A lot of athletes reach out to me about transitions and everything like that,” Mashburn said. “One thing I always tell them is I planned my transition when I entered. That’s how I look at business as well. When you buy a company or you invest in something, my next question is when is the exit? Or when are you thinking about exiting?"

New Orleans Times-Picayune

Barry Jackson: More good work from Heat good guy …

Barry Jackson: More good work from Heat good guy Duncan Robinson: Tomorrow, he's doing his second giveaway with Dunkin in Miami. Will be distributing 10 dozen Dunkin donuts and coffee to nurses, doctors, healthcare workers, etc. at 10:30 a.m. Friday at Jackson Memorial Hospital.

Twitter

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The company was Beyond Meat, an El Segundo, Calif., …

The company was Beyond Meat, an El Segundo, Calif., producer of plant-based burgers and sausages engineered to taste and look like the real thing. The financial world wasn't sure what to think. Some compared Beyond Meat's CEO, Ethan Brown, with Tesla's Elon Musk, two charismatic founders endeavoring to change the image of products—veggie burgers and electric cars—long deemed deeply uncool. Others saw a bubble born of new-age optimism, part tulip and part Bitcoin. Regardless, anyone in on the IPO was sitting pretty. Among those fortunate few was a cohort of NBA players; in addition to Redick, Irving and Paul, investors included Victor Oladipo, Harrison Barnes and DeAndre Jordan, none of whom, it's safe to say, needed a windfall. Most weren't in it for the cash; rather, they are both converts and proselytizers. Some, like Paul and Redick, eat both plant and animal protein. Others, like Jordan—who was recently in New York hyping the Beyond Sausage Breakfast Sandwich at Dunkin' Donuts—have gone, as Redick says, "full vegan on us."

Yahoo! Sports

Now Jordan is talking about not only his new team, but …

Now Jordan is talking about not only his new team, but also his old friend — and how Durant is recovering from his ruptured Achilles, arguably the most-watched body part in New York City. “We’ve got a lot of talent on this team,” Jordan told Gothamist during a promotional event Wednesday at a Dunkin’ in Midtown Manhattan. “You know obviously Kevin had a tough injury, he’s going to be out for a while, but he’s progressing great, he’s recovering fast, we’ll be even better when we get him back and healthy.”

New York Post


Jordan is vegan—and an investor in Beyond Meat, which has seen its stock price go up by 720% since it went public in May. He spent part of his appearance at the store posting stories on Dunkin's Instagram account, telling followers, "My body is feeling awesome. I've never been healthier. I've converted a lot of my family and friends over, and slowly but surely they're converting."

Gothamist

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The Philadelphia 76ers today announced audition …

The Philadelphia 76ers today announced audition details for the 2017-18 season Sixers Dancers and Sixers Dunk Squad, presented by Dunkin’ Donuts. Both entertainment teams are an integral part of the team’s game night experience and represent the Sixers organization at community and sponsorship events throughout the year.

NBA.com


The Philadelphia 76ers have announced details for its second annual Sixers Youth Foundation Gala presented by VIP Wireless, which will be held on Tuesday, March 7, 2017 at 6:30 p.m. at the 23rd Street Armory. Proceeds from the event will support the Sixers Youth Foundation, a 501(c)(3) nonprofit organization committed to bringing positive, meaningful change to the lives of young people in the Greater Delaware Valley. The lounge-style, star-studded gala, “Evening on the Court,” will be attended by Sixers legends Allen Iverson and Julius “Dr. J” Erving, the current Philadelphia 76ers players and coaches, celebrities, Philadelphia-area philanthropists and more. Three-time American Music Award Winners and four-time Platinum recording artists Bell Biv DeVoe will perform alongside the Sixers Dunk Squad presented by Dunkin’ Donuts, Sixers Dancers and mascot Franklin. Philadelphia 76ers Managing General Partner Josh Harris and his wife, Marjorie, are both Honorary Co-Chairs of the event alongside Sixers Co-Managing General Partner David Blitzer, and his wife, Allison.

NBA.com

Some say winning fixes everything. For James that …

Some say winning fixes everything. For James that seemed to be the case. The more he won, the more marketable he became. He was no longer the villain, and he was about to take control of how he was portrayed off the court. LeBron, Maverick Carter and LRMR have been highly engaged with the development of LeBron’s most recent marketing campaigns. As pointed out by Michael Wilbon, LeBron has used non-traditional marketing channels for his brand activations. For Champs, James has a digital media-only deal. His Dunkin Donuts campaign aired only in Asia. James was also extremely involved with the production of his Beats By Dre commercial.

The Fields of Green

James and LRMR understand that the marketplace is …

James and LRMR understand that the marketplace is shifting. It is no longer enough to star in a television commercial during the Super Bowl. Athletes must engage consumers in myriad ways: digital and social media, streaming content and athlete-to-fan interaction. The fact that LRMR has recognized and succeeded in this space provides more value to LeBron’s partners. All of these endorsements have added up for LeBron, and this is likely just the beginning. LeBron heading back to Cleveland makes him even more likable. James already has deals with Nike, McDonalds, Samsung, Beats by Dre, Dunkin Donuts and Audemars Piguet watches, and he is in position to add more if he chooses. With Maverick Carter at his side, we know that whatever LeBron chooses will align with his marketing strategy.

The Fields of Green

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